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A new chapter for our Legendary safari experiences

Legendary Expeditions and Chem Chem Safari have joined the Auberge Collection, uniting nine exceptional properties across Tanzania’s most iconic wildlife destinations under one visionary new brand: Auberge Safari.

For travelers and trade partners, this means the same True. Wild. Free experience you know and trust, now seamlessly connected in an unrivaled portfolio of luxury safari camps and lodges.

As Auberge Safari takes flight, Legendary Expeditions is stepping into a new role as your premier partner for Auberge Safari journeys, crafting extraordinary experiences across northern Tanzania — and beyond. Return on June 1, 2026 to find out more

Discover Auberge Safari

A legendary legacy

Over three decades of commitment to conservation

Our story is born from one family’s deep love for the Tanzanian wilderness — its ancient landscapes, far-roaming herds and plentiful prides, and the communities that call it home.

What began in 1995 as a personal commitment to protect Tanzania’s wildlife has, over 30 years, evolved into a mission to share its beauty with explorers, adventurers, and conservationists.

Today, as East African safari planning specialists and the premier booking partner of Auberge Safari properties, we have the privilege of curating extraordinary journeys across the northern Tanzanian safari circuit’s most sought-after wildlife areas — and East Africa beyond.

Every safari we craft — every game drive in the wilderness, every campfire story, and every toast at sunset — is guided by a dual purpose: to provide unforgettable encounters with iconic wildlife while actively protecting the landscapes that make these bucket-list moments possible.

Download our annual report

Where meaningful experiences and conservation converge

To travel with us is to travel with purpose

By sharing the magic of Tanzania’s wildlife and wild spaces with you, we help to protect them.

Every journey we create supports our conservation partners’ ongoing efforts to safeguard wildlife and to drive crucial economic empowerment and education initiatives in nearby communities.

The link between tourism & conservation

Our conservation partners

The Friedkin Conservation Fund

Protecting the Greater Mwiba Protected Wildlife Area

With a 30-year legacy of protecting Tanzania's natural heritage, the Friedkin Conservation Fund (FCF) is now a key force in conservation and community empowerment in the country. FCF’s efforts center on safeguarding the Greater Mwiba Protected Wildlife Area, a vast expanse of wilderness to the south of the Serengeti National Park that encompasses approximately 8% of the Greater Serengeti and Ngorongoro Crater ecosystems. More than just an extension of these iconic ecosystems, Greater Mwiba is integral to the Great Migration’s journey — the region’s short-grass plains forming part of the herds’ ancient calving grounds.

FCF operates through three core pillars: wildlife protection, habitat management, and community empowerment in order to create sustainable livelihoods that, in turn, support conservation goals.

Learn more about our foundation

The Chem Chem Association

Guardians of the Kwakuchinja Wildlife Corridor

The Chem Chem Association’s (CCA) mission is rooted in protecting the Kwakuchinja Wildlife Corridor, a vital lifeline connecting the ecosystems of Tarangire and Lake Manyara national parks. Declared abandoned by the Tanzanian government in 2009, this critical migratory pathway has been transformed into a thriving ecosystem through CCA’s sustained conservation efforts.

CCA’s conservation efforts center around wildlife protection and biodiversity management, alongside community empowerment. By directly linking wildlife protection to better livelihoods, CCA has highlighted the impact that can be achieved when conservation and community development work hand in hand.

Learn more about Chem Chem Association